Latest Articles
When the Future Has No History
A major Women & Infants Tower faced repeated delays because the Board needed evidence that it could generate enough incremental deliveries to justify hundreds of millions of dollars in investment. Historical utilization data showed where women had delivered—not what would make them switch. The critical question was simple: What matters most to expectant mothers when choosing where to deliver?
Getting to Yes Consumer LD Model
After two decades of stalled advocacy, behavioral decision intelligence helped healthcare executives transform a high-risk capital proposal into an evidence-based Board decision.
The Decision-Making Blind Spot for Healthcare Leaders
Why do so many healthcare growth initiatives fail despite extensive planning and sophisticated analytics? The answer may lie in a hidden strategic blind spot.
A CFO’s Guide to Telehealth and Virtual Visits
More critical than ever, MII writes “A CFO’s Guide to Telehealth and Virtual Visits” to provide a comprehensive analysis of the evolving nature of virtual health and telehealth capabilities. This article discusses how to successfully invest in the future of telehealth and how it will result in long-term, higher quality and more affordable care.
Behavioral Economics Applied to Next Generation of Hospital Pricing
Strategic Integrated Market Simulation (SIM²) is an approach that is reshaping the way hospital executives are thinking about their hospital pricing strategy. Under the direct pressure of government regulations, the media, physicians, and consumers, hospitals are looking for ways to ensure that their pricing is aligned with the market needs, competitive dynamics, and yet still profitable to ensure a long-term future of supporting the healthcare needs of their community and patients.
Behavioral Science. The Secret Weapon to Building Enduring Relationships
MII publishes “Behavioral Science: The Secret Weapon to Build Enduring Relationships” in Connote Magazine. This publication focuses on forward-thinking marketing practices essential to successful marketing leaders