Areas of Expertise
Brand Health
MII helps organizations assess service-line and care-product brand equity relative to competitors in each market. We use scenario simulations to project incremental volume from brand investments and apply MII’s proprietary brand association mapping tool to guide marketing strategy by evaluating brand strength, favorability, relevance, and uniqueness.
Investing in Customer Loyalty
A telecommunications company engaged MII to develop an effective customer rewards program. MII also evaluated brand strength and customer acquisition opportunities to support long-term growth.
Capital Planning
MII advises health systems in evaluating major capital investments by estimating market demand, competitive response, financial impact, and risk-adjusted capital requirements across service lines and sites of care. We apply Monte Carlo simulation methods to build economic capital models for business, operational, and market risk that test thousands of potential operating and financial outcomes, quantify downside risk and required capital buffers, and support more resilient capital allocation decisions. We use behavioral and scenario-based models to prioritize investments, test strategic options, and support more confident capital planning.
Capital Planning
A regional hospital system planned a multi-pronged strategy that required a rigorous quantification of potential investments…
Customer Experience
MII enables healthcare organizations to design customer experiences that create measurable market and financial value. We use behavioral research to identify the experience factors that matter most to patients, consumers, caregivers, and referring physicians, quantify their influence on provider selection and loyalty, and model the impact of improvements in experience on volume, retention, revenue, and profitability. Our analyses help leaders prioritize investments in access, communication, care coordination, digital engagement, service delivery, and billing experiences to strengthen competitive differentiation and accelerate growth.
Customer Experiences
A financial services client engaged MII to develop a customer-focused business model that improved the customer experience. Using market experiments, simulations, and economic analysis, MII identified an approach that increased profitability and market share.
Retail Design & Choreography
A large financial services firm partnered with MII to design and evaluate in-market tests supporting a new customer experience strategy. The resulting recommendations identified opportunities that could generate millions of dollars in value over five years.
Digital Experience
MII assists hospital administrative and clinical leaders by using market scenario simulations to validate investments in connected technologies, data, and digital care platforms that improve access, coordination, engagement, and patient and physician experiences, as well as efficiency across the care journey. We develop behavioral models to understand how patients and providers make decisions, reduce friction in care delivery, enhance existing services, and support more confident decisions about future care models, investments, and growth.
Partnership Assessment
MII applies Mi4Sight™ techniques to estimate the brand and co-brand value of partnership opportunities and project the potential incremental volume, revenue, and net income associated with clinical improvements resulting from a partnership.
Partnership Branding
A large telecommunications provider enlisted MII to help develop a branding/co-branding strategy for a new joint venture bundle offer. MII also helped determine the specific roles to be communicated by each provider.
Site Selection
MII uses behavioral and statistical research methods to identify optimal locations for inpatient and outpatient facilities. We model service-line market potential at each location and provide simulation tools to forecast the impact of competitive actions and market responses to investments in improving service-line delivery at future locations.
Facility Expansion
A nationally-recognized children’s hospital wanted to grow their heart center, but needed MII’s help in understanding…
Strategic Growth & Vulnerability
MII conducts behavioral research to help hospitals optimize care offerings and service lines for patients. We build models to identify the factors that drive provider choice—such as access, communication, outcomes, amenities, and facility attributes—quantify their impact on market share, simulate competitive scenarios, and identify strategies to grow volume, retain patients, shift demand, and maximize long-term revenue and profitability.
Outpatient Imaging Growth Strategy
A nationally ranked hospital engaged MII to assess pricing sensitivity for high-volume outpatient imaging services. The findings informed growth strategies by identifying the key price and non-price factors influencing imaging facility selection.
Maternity Labor Decision Drivers (Phase I)
As Phase I of a broader strategy to expand and improve labor and delivery services to local mothers, MII assisted…
Maternity Labor Decision Drivers (Phase II)
The overall goal of a hospital system was to expand and improve their labor and delivery services to local mothers. With the knowledge from Phase I…
Credit Card Services
A financial services provider partnered with MII to profitably grow its credit card business. Through a two-phase testing approach, the project delivered insights that increased net present value by 60%.
Strategic Pricing
MII helps organizations evaluate pricing strategies by modeling how patients, consumers, and referral sources respond to changes in price and non-price drivers of facility choice. We estimate price elasticity to quantify how volume and revenue may shift under alternative pricing scenarios, helping leaders understand where demand is more price-sensitive and where product differentiation can support stronger pricing power. Our analyses support pricing decisions that balance market competitiveness, volume, revenue, and margin objectives.
ENT Pricing Strategy
In response to increasing pressure to reduce medical costs, a highly respected industry leader considered removing the barriers for physician referrals for Ear Nose & Throat outpatient surgical referrals based on price.
Product/Service Bundling
A telecommunications provider partnered with MII to develop a customer-focused mobile strategy. Through a structured five-phase approach, MII created optimized product bundles and segment-specific recommendations that increased customer value and profitability.
Value-based Care
MII accelerates organizations’ ability to design and assess value-based care strategies by modeling patient behavior, care utilization, provider alignment, and financial performance. We identify opportunities to improve outcomes, strengthen engagement, reduce avoidable utilization, and support sustainable growth under risk-based and value-oriented payment models.
Workforce Planning
MII develops labor supply models to design employment and voluntary alignment strategies that strengthen recruitment and retention of technical staff, nurses, and physicians across service lines. We use scenario simulations to forecast the incremental volume and net income associated with changes in compensation and non-compensation drivers for existing and future employees.
Employee Satisfaction (Phase I)
A healthcare provider sought to identify the key drivers of employee satisfaction. MII pinpointed the five factors with the greatest impact on clinical staff satisfaction, enabling targeted improvement efforts.
Retention of Critical Skill Employees (Phase II)
A regional hospital partnered with MII to better understand employee turnover and retention challenges. The insights helped guide the development of programs designed to retain critical talent.
Physician Loyalty
A large Midwestern hospital system engaged MII to help them understand the definition of physician loyalty…