When the Future Has No History

When the Future Has No History

A major Women & Infants Tower faced repeated delays because the Board needed evidence that it could generate enough incremental deliveries to justify hundreds of millions of dollars in investment. Historical utilization data showed where women had delivered—not what would make them switch. The critical question was simple: What matters most to expectant mothers when choosing where to deliver?

Behavioral Economics Applied to Next Generation of Hospital Pricing

Behavioral Economics Applied to Next Generation of Hospital Pricing

Strategic Integrated Market Simulation (SIM²) is an approach that is reshaping the way hospital executives are thinking about their hospital pricing strategy. Under the direct pressure of government regulations, the media, physicians, and consumers, hospitals are looking for ways to ensure that their pricing is aligned with the market needs, competitive dynamics, and yet still profitable to ensure a long-term future of supporting the healthcare needs of their community and patients.