Outpatient Imaging Growth Strategy

Outpatient Imaging Growth Strategy

A nationally ranked hospital engaged MII to assess pricing sensitivity for high-volume outpatient imaging services. The findings informed growth strategies by identifying the key price and non-price factors influencing imaging facility selection.

Credit Card Services

Credit Card Services

A financial services provider partnered with MII to profitably grow its credit card business. Through a two-phase testing approach, the project delivered insights that increased net present value by 60%.