ENT Pricing Strategy
In response to increasing pressure to reduce medical costs, a highly respected industry leader considered removing the barriers for physician referrals for Ear Nose & Throat outpatient surgical referrals based on price.
Product/Service Bundling
A telecommunications provider partnered with MII to develop a customer-focused mobile strategy. Through a structured five-phase approach, MII created optimized product bundles and segment-specific recommendations that increased customer value and profitability.