by Stephen Kutner | May 30, 2026
A financial services client engaged MII to develop a customer-focused business model that improved the customer experience. Using market experiments, simulations, and economic analysis, MII identified an approach that increased profitability and market share.
by Stephen Kutner | May 30, 2026
A large financial services firm partnered with MII to design and evaluate in-market tests supporting a new customer experience strategy. The resulting recommendations identified opportunities that could generate millions of dollars in value over five years.
