Behavioral Economics Applied to Next Generation of Hospital Pricing

Behavioral Economics Applied to Next Generation of Hospital Pricing

Strategic Integrated Market Simulation (SIM²) is an approach that is reshaping the way hospital executives are thinking about their hospital pricing strategy. Under the direct pressure of government regulations, the media, physicians, and consumers, hospitals are looking for ways to ensure that their pricing is aligned with the market needs, competitive dynamics, and yet still profitable to ensure a long-term future of supporting the healthcare needs of their community and patients.