Our Healthcare Expertise
We use an integrated framework that employs principles and practices from strategic planning, behavioral economics, marketing, statistics, operations research and financial accounting in helping healthcare industries address issues.
Brand Advantage
Estimate service line and care product brand equity across competitors in a given market. Use scenario simulations to project incremental volume from brand investments and apply MII’s proprietary brand association mapping tool to guide marketing strategy by assessing brand strength, favorability, relevance, and uniqueness.
Digital Health
Use connected technologies, data, and digital care platforms to improve access, coordination, engagement, and efficiency across the care journey. We help hospital administrators understand how patients, providers, and staff make decisions, reduce friction in care delivery, improve current services, and make more confident decisions about future care models, investments, and growth.
Partnership Assessment
Apply Mi4Sight techniques to estimate the co-brand value associated with partnership opportunities, and the potential incremental volume, revenue and net income for clinical improvements resulting from a partnership
Strategic Growth and Vulnerability
Conduct behavioral research that helps hospitals optimize care offerings and service lines for patients. Build behavioral models to understand the factors driving provider choice such as access, communications, outcomes, amenities, and facility attributes. We aim to quantify their impact on market share, simulate competitive scenarios, and identify strategies to grow volume, retain patients, shift demand, and maximize long-term revenue and profitability.
Site Selection
Use behavioral and statistical research methods to identify the optimal location for inpatient and outpatient facilities. Model service line market potential at that location and provide a simulation platform to forecast the impact of competitive actions and market responses.
Workforce Planning
Develop labor supply models to design employment and voluntary alignment strategies that strengthen recruitment and retention of technical staff, nurses, and physicians across service lines.