STRATEGIC INTEGRATED MARKET SIMULATION (SIM2)
Our proprietary tool designed to create economic value
SIM2 is used to forecast how changes in any marketing environment will drive customer choice
SIM2 measures brand equity, price elasticity, non-price product and service features of customer behavior
SIM2 allows strategists to understand the impact on volume, market share and net income of changes in price and product features

Determine the business questions

Gather insights to set up trends and patterns

Model the system until it is validated

Build a strategy until it is validated
