Check out a sampling of our case descriptions and resolutions from several companies within the healthcare, financial, non-profit and telecommunication industries.
In response to increasing pressure to reduce medical costs, a highly respected industry leader considered removing the barriers for physician referrals for Ear Nose & Throat outpatient surgical referrals based on price.
The primary objective of this nationally top-ranked hospital was to determine price elasticity of high volume outpatient imaging products within their market. MII provided actionable insights to inform the Radiology Department’s growth strategy in the context of both price and non-price drivers of referring physician and consumer imaging facility choice.
A large financial services firm needed assistance in developing in-market tests focused on optimizing the customer experience consistent with a new strategy they were implementing. MII gained understanding of the Client’s core marketing approach and customer relationship philosophy. From this information, MII recommended a testing plan, a statistical analysis plan and a financial analysis plan to assess the impact and implications of the in-market tests. In the end, millions of dollars could be achieved over the next 5 years if key changes are implemented.
A large telecommunications provider needed assistance developing a mobile strategy focused on the needs of their mobile customers. Through a 5-phase approach, MII created optimal product/service bundles that in turn lead to developing segment-specific recommendations for the customer and an incremental net present value for the provider.